Marckhgott, Eva, Kamleitner, Bernadette, Estes, Zachary. 2020. The Effect of Transparent Packaging on Psychological Ownership and Preference. Association for Consumer Research Conference (ACR), Online, Frankreich, 01.10.-04.10.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Poster presented at an academic conference or symposium |
| Language | English |
| Title | The Effect of Transparent Packaging on Psychological Ownership and Preference |
| Event | Association for Consumer Research Conference (ACR) |
| Date | 01.10.-04.10. |
| Location | Online |
| Country | France |
| Year | 2020 |
Associations
- Projects
- Besitzgefühle: Ursachen, Auswirkungen und Phänomene
- Consequences and antecedens of psychological ownership
- Packaging
- People
- Marckhgott, Eva (Details)
- Kamleitner, Bernadette (Details)
- External
- Estes, Zachary (Bocconi University, Italy)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Competence Center for Experimental Research WE (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)