Quotation Salzberger, T.. 2000. Intercultural Construct Validity in Emic and Etic Research. Proceedings of the 2000 Multicultural Marketing Conference (CD ROM), Academy of Marketing Science, September 17-20, 2000, Kowloon, Hong Kong


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Intercultural Construct Validity in Emic and Etic Research
Year 2000

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Salzberger, Thomas (Details)
Organization
Marketing (Former organization)
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