Quotation Schuhbeck, Veronika, Dorner, Verena. 2015. The Effect of Defaults and Task Difficulty on Consumer Satisfaction - Implications for Value Co-Creation Processes. In Proceedings der 12. Internationalen Tagung Wirtschaftsinformatik, Hrsg. O. Thomas, 1468-1482. Osnabrück, Germany: Universität Osnabrück.


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Abstract

Companies increasingly involve consumers in product design and development, e.g. through built-to-order and mass customization or by integrating data generated at the point of sale into product development and production processes. The latter approach requires that companies provide online tools and interfaces like product configurators for consumer participation in value co-creation. Our research addresses the question how to design such tools to i) ob-tain reliable data and ii) keep customers happy with both products and value co-creation processes. In a lab experiment, we show how two interface elements, default values and task difficulty, affect consumers' product satisfaction, and satisfaction with the configuration process. Results indicate that product satis-faction is influenced by default values while process satisfaction is not, and task difficulty influences neither.

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Publication's profile

Status of publication Published
Affiliation External
Type of publication Contribution to conference proceedings
Language English
Title The Effect of Defaults and Task Difficulty on Consumer Satisfaction - Implications for Value Co-Creation Processes
Title of whole publication Proceedings der 12. Internationalen Tagung Wirtschaftsinformatik
Editor O. Thomas
Page from 1468
Page to 1482
Location Osnabrück, Germany
Publisher Universität Osnabrück
Year 2015
ISBN 978-3-00-049184-
Open Access N

Associations

People
Dorner, Verena (Details)
External
Schuhbeck, Veronika (Accenture GmbH, Germany)
Organization
Institute for Digital Ecosystems IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5367 Management information systems (Details)
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