Quotation Burghartz, Pia, de Bellis, Emanuel, Krause, Franziska, Franke, Nikolaus, Haeubl, Gerald. 2019. Innovating Mass Customization with Strict Uniqueness. European Marketing Association Conference, Budapest, Ungarn, 26.05.2019-29.05.2019.




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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Innovating Mass Customization with Strict Uniqueness
Event European Marketing Association Conference
Year 2019
Date 26.05.2019-29.05.2019
Country Hungary
Location Budapest


Franke, Nikolaus (Details)
Burghartz, Pia (Universität St. Gallen, Switzerland)
de Bellis, Emanuel (Universität St. Gallen, Switzerland)
Haeubl, Gerald (University of Alberta, Canada)
Krause, Franziska (European Business School, Germany)
Institute for Entrepreneurship and Innovation IN (Details)
Research Institute for Family Business FI (Details)
WU Entrepreneurship Center WE (Details)
Research Institute for Cryptoeconomics FI (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5307 Business and management economics (Details)
5320 Marketing (Details)
5350 Innovation research (Details)
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