Quotation Franke, Nikolaus, Krause, Franziska, Burghartz, Pia, de Bellis, Emanuel, Haeubl, Gerald. 2019. You're One in a Million: Uniqueness Feedback Creates Value in Mass Customization. La Londe Conference, La Londe, Frankreich, 04.06.2019-07.06.2019.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title You're One in a Million: Uniqueness Feedback Creates Value in Mass Customization
Event La Londe Conference
Year 2019
Date 04.06.2019-07.06.2019
Country France
Location La Londe

Associations

People
Franke, Nikolaus (Details)
External
Burghartz, Pia (Universität St. Gallen, Switzerland)
de Bellis, Emanuel (Universität St. Gallen, Switzerland)
Haeubl, Gerald (University of Alberta, Canada)
Krause, Franziska (European Business School, Germany)
Organization
Institute for Entrepreneurship and Innovation IN (Details)
Research Institute for Family Business FI (Details)
WU Entrepreneurship Center WE (Details)
Research Institute for Cryptoeconomics FI (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5307 Business and management economics (Details)
5320 Marketing (Details)
5350 Innovation research (Details)
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