Quotation Franke, Nikolaus, Krause, Franziska, Burghartz, Pia, de Bellis, Emanuel, Haeubl, Gerald. 2019. Being and Staying the Only One: Feedback on Current and Future Uniqueness Creates Value in Mass Customization. Theory + Practice in Marketing Conference, New York, Vereinigte Staaten/USA, 16.05.2019-18.05.2019.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Being and Staying the Only One: Feedback on Current and Future Uniqueness Creates Value in Mass Customization
Event Theory + Practice in Marketing Conference
Year 2019
Date 16.05.2019-18.05.2019
Country United States/USA
Location New York

Associations

People
Franke, Nikolaus (Details)
External
Burghartz, Pia (Universität St. Gallen, Switzerland)
de Bellis, Emanuel (Universität St. Gallen, Switzerland)
Haeubl, Gerald (University of Alberta, Canada)
Krause, Franziska (European Business School, Germany)
Organization
Institute for Entrepreneurship and Innovation IN (Details)
Research Institute for Family Business FI (Details)
WU Entrepreneurship Center WE (Details)
Research Institute for Cryptoeconomics FI (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5307 Business and management economics (Details)
5320 Marketing (Details)
5350 Innovation research (Details)
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