Quotation Dinhof, Katharina, Kleber, Janet, Schlegelmilch, Bodo B. 2020. Overcorrection in Mixed Racial Purchasing. In Marketing Opportunities and Challenges in a Changing Global Marketplace, Hrsg. Springer, 367-368. Vancouver: None.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Overcorrection in Mixed Racial Purchasing
Title of whole publication Marketing Opportunities and Challenges in a Changing Global Marketplace
Editor Springer
Page from 367
Page to 368
Location Vancouver
Year 2020
URL https://link.springer.com/chapter/10.1007/978-3-030-39165-2_146
Open Access N

Associations

People
Dinhof, Katharina (Details)
Schlegelmilch, Bodo B. (Details)
External
Kleber, Janet (Alpen Adria Universit├Ąt Klagenfurt, Austria)
Organization
Institute for Public Management and Governance IN (Details)
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