Quotation Djurica, Djordje, Mendling, Jan. 2020. Impact of Influencer Type and Advertisement Disclosure on Perceived Trust, Credibility and Purchase Intention. In Impact of Influencer Type and Advertisement Disclosure on Perceived Trust, Credibility and Purchase Intention, Hrsg. Sue Brown, Kathy Chudoba, Kelly Fadel, 1-5. Salt Lake City: AIS Association for Information Systems.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Impact of Influencer Type and Advertisement Disclosure on Perceived Trust, Credibility and Purchase Intention
Title of whole publication Impact of Influencer Type and Advertisement Disclosure on Perceived Trust, Credibility and Purchase Intention
Editor Sue Brown, Kathy Chudoba, Kelly Fadel
Page from 1
Page to 5
Location Salt Lake City
Publisher AIS Association for Information Systems
Year 2020
Open Access N

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Djurica, Djordje (Details)
Mendling, Jan (Details)
Organization
Applied Information Technology with Focus on IT in Organization (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
1138 Information systems (Details)
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