Quotation Acquisti, Alessandro, Spiekermann-Hoff, Sarah. 2011. Do Interruptions Pay Off? Effects of Interruptive Ads on Consumers’ Willingness to Pay. Journal of Interactive Marketing. 24 (4), 226-240.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Interactive Marketing
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new INF-A, MAR-A, STRAT-B, WH-B
Language English
Title Do Interruptions Pay Off? Effects of Interruptive Ads on Consumers’ Willingness to Pay
Volume 24
Number 4
Year 2011
Page from 226
Page to 240
DOI https://doi.org/10.1016/j.intmar.2011.04.003
Open Access N
Open Access Link https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3305339

Associations

People
Spiekermann-Hoff, Sarah (Details)
External
Acquisti, Alessandro (Carnegie Mellon University, United Kingdom)
Organization
Institute for Information Systems and Society IN (Details)
Competence Center for Sustainability Transformation and Responsibility WE (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
1108 Informatics (Details)
5300 Economics (Details)
6103 Ethics (Details)
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