Quotation Flynn, Terry N., Bilger, Marcel, Malhotra, Chetna, Finkelstein, Eric A. 2016. Are Efficient Designs Used in Discrete Choice Experiments Too Difficult for Some Respondents? A Case Study Eliciting Preferences for End-of-Life Care. PharmacoEconomics. 34 (3), 273-284.


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Abstract

Background Although efficient designs have sample size advantages for discrete choice experiments (DCEs), it has been hypothesised that they may result in biased estimates owing to some respondents using simplistic heuristics. Objectives The main objective was to provide a case study documenting that many respondents choose on the basis of a single attribute when exposed to highly efficient DCE designs but switch to a conventional multi-attribute decision rule when the design efficiency was lowered (resulting in less need to trade across all attributes). Additional objectives included comparisons of the sizes of the estimated coefficients and characterisation of heterogeneity, thus providing evidence of the magnitude of bias likely present in highly efficient designs.

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Publication's profile

Status of publication Published
Affiliation External
Type of publication Journal article
Journal PharmacoEconomics
Citation Index SSCI
WU-Journal-Rating new FIN-A, STRAT-A, VW-C, WH-A
Language English
Title Are Efficient Designs Used in Discrete Choice Experiments Too Difficult for Some Respondents? A Case Study Eliciting Preferences for End-of-Life Care
Volume 34
Number 3
Year 2016
Page from 273
Page to 284
Reviewed? Y
DOI http://dx.doi.org/10.1007/s40273-015-0338-z
Open Access N

Associations

People
Bilger, Marcel (Details)
External
Finkelstein, Eric A. (Duke-NUS Graduate Medical School, Singapore)
Flynn, Terry N. (Uppsala University, Sweden)
Malhotra, Chetna (Duke-NUS Graduate Medical School, Singapore)
Organization
Health Economics and Policy Group AB (Details)
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