Quotation Bilger, Marcel, Wong, Tina T., Howard, Kaye L., Lee, Jia Yi, Toh, Ai Nee, John, Geraldine, Lamoureux, Ecosse L., Finkelstein, Eric A. 2016. Study on Incentives for Glaucoma Medication Adherence (SIGMA): study protocol for a randomized controlled trial to increase glaucoma medication adherence using value pricing. Trials. 17 (1)


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Abstract

Many glaucoma patients do not adhere to their medication regimens because they fail to internalize the (health) costs of non-adherence, which may not occur until years or decades later. Behavioural economic theory suggests that adherence rates can be improved by offering patients a near-term benefit. Our proposed strategy is to offer adherence-contingent rebates on medication and check-up costs. This form of value pricing (VP) ensures that rebates are granted only to those most likely to benefit. Moreover, by leveraging loss aversion, rebates are expected to generate a stronger behavioural response than equivalent financial rewards.

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Publication's profile

Status of publication Published
Affiliation External
Type of publication Journal article
Journal Trials
Citation Index SCI
Language English
Title Study on Incentives for Glaucoma Medication Adherence (SIGMA): study protocol for a randomized controlled trial to increase glaucoma medication adherence using value pricing
Volume 17
Number 1
Year 2016
Reviewed? Y
DOI http://dx.doi.org/10.1186/s13063-016-1459-1
Open Access Y
Open Access Link https://trialsjournal.biomedcentral.com/articles/10.1186/s13063-016-1459-1

Associations

People
Bilger, Marcel (Details)
External
Finkelstein, Eric A. (Duke-NUS Graduate Medical School, Singapore)
Howard, Kaye L. (Duke-NUS Graduate Medical School, Singapore)
John, Geraldine (Duke-NUS Graduate Medical School, Singapore)
Lamoureux, Ecosse L. (Singapore National Eye Centre, Singapore)
Lee, Jia Yi (Singapore National Eye Centre, Singapore)
Toh, Ai Nee (Singapore National Eye Centre, Singapore)
Wong, Tina T. (Singapore National Eye Centre, Singapore)
Organization
Health Economics and Policy Group AB (Details)
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