Quotation Scharitzer, Dieter. 2018. “Difference that makes a difference”. Chancen und Grenzen bei der Positionierung als Arbeitgebermarke. Employer Branding Day, Wien, 22.06.18


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Unpublished lecture
Language German
Title “Difference that makes a difference”. Chancen und Grenzen bei der Positionierung als Arbeitgebermarke
Event Employer Branding Day
Location Wien
Event country Austria
Date June 22, 2018
JEL Marketing, Branding, Employee attractiveness

Associations

People
Scharitzer, Dieter (Details)
Organization
Marketing Management IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5307 Business and management economics (Details)
5320 Marketing (Details)
5321 Market research (Details)
5333 Business management (Details)
5338 Science of advertising (Details)
5351 Public economy (Details)
5357 Management consulting (Details)
5363 Non-profit-sector research (NPO, NPI) (Details)
5365 Quality management (Details)
5945 Organisational development (Details)
5951 E-government (Details)
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