Quotation Scharitzer, Dieter. 2016. Retail Attractiveness and Customer Experience. Immobilienwirtschaft, Wien, 01.12.16


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Abstract

Howcanretailersandreal estatedeveloperscreatean addedvalue? Salesmix andvarietyofgoodsandservices Exeptionalexperiencesalongthecustomerjourney Hybrid solutions, whereonline andoff-linefitstogether Attractiveretaillocations: flexible spacioussites, open tothestreet, nobarriers, thestreetisthemall, inhouse-communicationfacilitiestobeusedforinstoremarketingetc. Complementaryservices: restaurantsandentertainment Convenience throughpublicservicesandinfrastructure: parkingfacilitiesandpublictransport City attractiveness: architecture, culturalofferings, safetyetc.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Unpublished lecture
Language English
Title Retail Attractiveness and Customer Experience
Event Immobilienwirtschaft
Location Wien
Event country Austria
Date Dec. 1, 2016
JEL Retail-Management, Realestate devlopment

Associations

People
Scharitzer, Dieter (Details)
Organization
Marketing Management IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5307 Business and management economics (Details)
5320 Marketing (Details)
5321 Market research (Details)
5333 Business management (Details)
5338 Science of advertising (Details)
5351 Public economy (Details)
5357 Management consulting (Details)
5363 Non-profit-sector research (NPO, NPI) (Details)
5365 Quality management (Details)
5945 Organisational development (Details)
5951 E-government (Details)
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