Quotation Smeritschnig, Florian, Müllner, Jakob, Nell, Phillip C., Weiss, Martin. 2020. Intra-industry diversification effects under firm-specific contingencies on the demand side. Long Range Planning.




How do firm-specific, demand-related factors influence the relationship between intra-industry diversification (IID) and performance? Recent findings regarding the performance effects of IID depict a complex picture with curvilinear relationships and several contingencies. However, firm-specific contingencies on the demand side have remained unexplored. We analyze how IID relates to firm performance (market share) in the German automotive industry using panel data between 1999 and 2008. We specifically focus on a firm's high-quality brand image as a demand-side contingency. We find support for our hypotheses of complex curvilinear relationships as well as for moderating effects of brand quality. Our results have significant theoretical implications for the IID literature.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Long Range Planning
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new FIN-A, INF-A, MAN-A, STRAT-B, WH-B
Language English
Title Intra-industry diversification effects under firm-specific contingencies on the demand side
Year 2020
DOI https://doi.org/10.1016/j.lrp.2020.101992
Open Access Y
Open Access Link https://epub.wu.ac.at/7545/


Müllner, Jakob (Details)
Nell, Phillip C. (Details)
Smeritschnig, Florian (StrategyCase.com, Austria)
Weiss, Martin (Vlerick Business School, Belgium)
Department of Global Business and Trade DP (Details)
Institute for International Business IN (Details)
Institute for International Business (Nell) (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
2965 Knowledge management (Details)
5234 Administrative science (Details)
5307 Business and management economics (Details)
5324 Organizational research (Details)
5333 Business management (Details)
5915 Economic geography (Details)
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