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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Book (monograph) |
Language | German |
Title | Werbung |
Edition | 9. Auflage |
Location | Konstanz |
Publisher | UTB |
Year | 2017 |
Open Access | N |
Associations
- People
- Schweiger, Günter (Details)
- External
- Schrattenecker, Gertraud (Donau Uni Krems, Austria)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)