Schweiger, Günter, Schrattenecker, Gertraud. 2017. Werbung. 9. Auflage. Konstanz: UTB.
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Book (monograph) |
| Language | German |
| Title | Werbung |
| Edition | 9. Auflage |
| Location | Konstanz |
| Publisher | UTB |
| Year | 2017 |
| Open Access | N |
Associations
- People
- Schweiger, Günter (Details)
- External
- Schrattenecker, Gertraud (Donau Uni Krems, Austria)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)