Quotation Marckhgott, Eva, Kamleitner, Bernadette. 2018. Matte Packaging and its Effect on Perceived Naturalness of a Product. In EACR 2018 Proceedings Volume 11, Hrsg. Maggie Geuens at al. 79-80. Gent: None.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Matte Packaging and its Effect on Perceived Naturalness of a Product
Title of whole publication EACR 2018 Proceedings Volume 11
Editor Maggie Geuens at al.
Page from 79
Page to 80
Location Gent
Year 2018
ISBN 978-0-915552-78-8
Open Access N

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Packaging
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Marckhgott, Eva (Details)
Kamleitner, Bernadette (Details)
Organization
Marketing and Consumer Research IN (Details)
Competence Center for Experimental Research WE (Details)
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