Quotation Marckhgott, Eva, Kamleitner, Bernadette. 2019. Incidental Use of Promotional Merchandise and its Benefits for Unfamiliar Brands. In 48th Annual EMAC Conference Proceedings, Hrsg. EMAC, 484-484. Hamburg: None.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Incidental Use of Promotional Merchandise and its Benefits for Unfamiliar Brands
Title of whole publication 48th Annual EMAC Conference Proceedings
Editor EMAC
Page from 484
Page to 484
Location Hamburg
Year 2019
ISBN 978-3-9821146-0-6
Open Access N

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People
Marckhgott, Eva (Details)
Kamleitner, Bernadette (Details)
Organization
Marketing and Consumer Research IN (Details)
Competence Center for Experimental Research WE (Details)
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