Gruber, Marlene, Stahl, Günter. 2019. How Does CSR Help Companies to Enhance their Employer Brand and Perceived Attractiveness to Potential Recruits and Employees: the Importance of Substantive vs Symbolic CSR Engagement. 8TH EIASM Workshop on Talent Management, Toulouse, Frankreich, 30.09-01.10.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | How Does CSR Help Companies to Enhance their Employer Brand and Perceived Attractiveness to Potential Recruits and Employees: the Importance of Substantive vs Symbolic CSR Engagement |
| Event | 8TH EIASM Workshop on Talent Management |
| Year | 2019 |
| Date | 30.09-01.10 |
| Country | France |
| Location | Toulouse |
Associations
- People
- Gruber, Marlene (Details)
- Stahl, Günter (Details)
- Organization
- Institute for International Business (Stahl) (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)