Quotation Schlegelmilch, B.B., Ram, S.. 2000. The Impact of Organizational and Environmental Variables on Strategic Market Orientation: An Empirical Investigation. Journal of Global Marketing, 13, 3, 111-125


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Global Marketing
WU-Journal-Rating new MAR-C, STRAT-C
Language English
Title The Impact of Organizational and Environmental Variables on Strategic Market Orientation: An Empirical Investigation
Year 2000
Reviewed? Y

Associations

People
Schlegelmilch, Bodo B. (Details)
Organization
Advertisitng and Market Research (Former organization)
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