Quotation Ramón Jerónimo, María Ángeles, Stöttinger, Barbara. 2019. Do you want to enrich the customer experience? Let customers negotiate. REDAEDEM 2019 (European Academy of Management and Business Economics), Sevilla, Spanien, 05.07-07.07.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Do you want to enrich the customer experience? Let customers negotiate
Event REDAEDEM 2019 (European Academy of Management and Business Economics)
Year 2019
Date 05.07-07.07
Country Spain
Location Sevilla

Associations

People
Stöttinger, Barbara (Details)
External
Ramón Jerónimo, María Ángeles (Universidad Pablo de Olavide, Spain)
Organization
WU Executive Academy WE (Details)
International Marketing Management IN (Details)
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