Quotation Groschopf, Wolfram, Schönfelder, Stefan, Leovac, Nicole. 2020. User segmentation, user preferences and current challenges in the Austrian electric vehicle market. TRA2020 Helsinki - Transport Research Arena, Helsinki, Finnland, 27.04,-30.04.


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Abstract

While the demand for battery electric vehicles (BEV) is growing, little empirical knowledge about BEV owners and their usage patterns exists. An analysis of current literature on the use of BEVs from different countries leads to the conclusion, that BEV users are mainly defined by their charging requirements. We address the need for a more advanced and data driven user segmentation of private households owning BEVs by using online survey data from Austria to cluster different user segments based on individual use patterns. Different variables turn out to be suitable for user segmentation. We provide an insight into the structure of BEV user segments based on a sample from Austria. In addition, we identify and illustrate individual preferences, perceived challenges and resulting opportunities in association with use and ownership of BEVs within and across different user segments.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title User segmentation, user preferences and current challenges in the Austrian electric vehicle market
Event TRA2020 Helsinki - Transport Research Arena
Year 2020
Date 27.04,-30.04.
Country Finland
Location Helsinki

Associations

People
Groschopf, Wolfram (Details)
Schönfelder, Stefan (Details)
External
Leovac, Nicole (BFI Wien, Austria)
Organization
Institute for Transport and Logistics Management (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
2807 Traffic system and transportation (Details)
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