Quotation Kragulj, Florian. 2019. The Role of Needs in Creating Shared Value: A Microfoundation Analysis. In Proceedings of the ICICKM-2019 (16th International Conference on Intellectual Capital, Knowledge Management & Organisational Learning), Hrsg. John Dumay, James Guthrie and Rahat Munir, 218-224. Reading: Academic Conferences and Publishing International Limited.


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Abstract

The concept of Creating Shared Value (CSV) (Porter & Kramer, 2011)⁠ received considerable attention from scholars and practitioners alike. It fuels an alternative view of corporate social responsibility (CSR) and sparks the discussion on how organizations can simultaneously create economic and social value. However, the concept has been criticised for lacking a sound theoretical basis and genuine contribution to CSR research. Targeting these shortcomings, Dembek, Singh, & Bhakoo (2016)⁠ propose to adopt a need perspective to further ground the concept theoretically and make it seizable in practice. Theorizing on needs has a long-standing tradition in different fields of research. As a consequence, several notion on needs have been proposed. Apparently, Porter and Kramer (2006, 2011)⁠ refer to needs as moral imperatives and market opportunities. However, they disregard the motivational aspect of the concept originating from psychological research. This paper draws on the psychological notion of needs as a basic building block of motivation. It conducts a microfoundation analysis on CSV and its relation to needs as a motivational source. This complements the need perspective on CSV and strengthens its theoretical foundations.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title The Role of Needs in Creating Shared Value: A Microfoundation Analysis
Title of whole publication Proceedings of the ICICKM-2019 (16th International Conference on Intellectual Capital, Knowledge Management & Organisational Learning)
Editor John Dumay, James Guthrie and Rahat Munir
Page from 218
Page to 224
Location Reading
Publisher Academic Conferences and Publishing International Limited
Year 2019
ISBN 978-1-912764-50-1
Open Access N

Associations

Projects
Knowledge-Based Management
IAGF - eine lernende Organisation
People
Kragulj, Florian (Details)
Organization
Applied Information Technology (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
1925 Knowledge management (Details)
5954 Knowledge management (Details)
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