Quotation Einwiller, Sabine, Weitzl, Wolfgang, Stürmer, Lina, Laufer, Dan. 2019. Consumers’ Perceptions and Reactions to Content Marketing. ANZMAC Annual Conference, Wellington, Neuseeland, 02.12.-04.12.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Paper presented at an academic conference or symposium
Language English
Title Consumers’ Perceptions and Reactions to Content Marketing
Event ANZMAC Annual Conference
Year 2019
Date 02.12.-04.12
Country New Zealand
Location Wellington
URL https://confer.nz/anzmac2019/

Associations

People
Weitzl, Wolfgang (Former researcher)
External
Einwiller, Sabine (University of Vienna, Austria)
Laufer, Dan (Victoria University of Wellington, New Zealand)
Stürmer, Lina (University of Vienna, Austria)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5308 Management sciences (Details)
5320 Marketing (Details)
5338 Science of advertising (Details)
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