Quotation Schuh, Arnold. 2000. Global Standardization as a Success Formula for Marketing in Central Eastern Europe?. Journal of World Business, 35, 2, 133-148


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of World Business
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new FIN-A, MAN-A, STRAT-B, WH-A
Language English
Title Global Standardization as a Success Formula for Marketing in Central Eastern Europe?
Year 2000
Reviewed? Y

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Schuh, Arnold (Details)
Organization
Marketing (Former organization)
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