Quotation Kaiser, Ulrike, Schreier, Martin, Christoph, Fuchs, van Osselear, Stijn. 2019. The Signature Effect: How Personizing the Fruits of One’s Labor Increases Work Motivation and Performance. ACR Academy of Consumer Research North American Conference, Atlanta, Georgia, Vereinigte Staaten/USA, 17.10-20.10.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The Signature Effect: How Personizing the Fruits of One’s Labor Increases Work Motivation and Performance
Event ACR Academy of Consumer Research North American Conference
Year 2019
Date 17.10-20.10
Country United States/USA
Location Atlanta, Georgia

Associations

People
Kaiser, Ulrike (Details)
Schreier, Martin (Details)
External
Christoph, Fuchs (TUM München, Germany)
van Osselear, Stijn (Cornell University, United States/USA)
Organization
Marketing Management IN (Details)
Competence Center for Experimental Research WE (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
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