Quotation Lettl, Christopher. 2020. Lead users and the organization. In: Managing Innovation in a Global and Digital World. Meeting Societal Challenges and Enhancing Competitiveness, Hrsg. Tiwari, Rajnish, Busse, Stephan, 111-119. Wiesbaden: Springer Gabler.


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Abstract

Lead user research has branched out into many different research streams. In this paper I take an organizational view and differentiate three different perspectives which historically emerged in this sequence. First, lead users as external creators of ideas for focal firms. Second, lead users as creators of organizations. Third, lead users as internal creators of ideas for focal firms. I elaborate on opportunities for further research in each of these perspectives. As becomes apparent, Cornelius Herstatt has been a pioneer researcher in each of these perspectives and a significant source of inspiration for his students.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Lead users and the organization
Title of whole publication Managing Innovation in a Global and Digital World. Meeting Societal Challenges and Enhancing Competitiveness
Editor Tiwari, Rajnish, Busse, Stephan
Page from 111
Page to 119
Location Wiesbaden
Publisher Springer Gabler
Year 2020
URL https://doi.org/10.1007/978-3-658-27241-8_8
ISBN 978-3-658-27240-1
Open Access N

Associations

People
Lettl, Christopher (Details)
Organization
Strategy, Technology and Organization IN (Details)
Competence Center for Sustainability Transformation and Responsibility WE (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5324 Organizational research (Details)
5333 Business management (Details)
5350 Innovation research (Details)
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