Quotation Zniva, Robert, Weber, Daniela. 2019. Improving the Measurement of Aging in Consumer Behavior Research – Lessons from Demography. ACR North America, Atlanta, United States/USA, 17.10.-20.10.


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Abstract

Measurement of aging in consumer behavior research is limited to chronological age and a variety of non-chronological self-reported measures. We introduce the characteristic age approach from demography to consumer behavior research, to combine objective measures of aging with the intuitive understanding of chronological age.

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Publication's profile

Status of publication Published
Affiliation External
Type of publication Paper presented at an academic conference or symposium
Language English
Title Improving the Measurement of Aging in Consumer Behavior Research – Lessons from Demography
Event ACR North America
Year 2019
Date 17.10.-20.10.
Country United States/USA
Location Atlanta
URL https://www.acrwebsite.org/web/acr-conference/welcome.aspx

Associations

People
Zniva, Robert (Details)
Weber, Daniela (Details)
Organization
Retailing and Marketing IN (Details)
Health Economics and Policy Group AB (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
3914 Gerontology (Details)
5320 Marketing (Details)
5404 Demography (Details)
5418 Gerontology (Details)
5703 Demography (Details)
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