Palcu, Johanna, Haasova, Simona, Büttner, Oliver, Florack, Arnd. 2019. Seeing Red? Loss of Personal Control Reduces Consumers' Interest in Sales Promotions in Crowded Retail Spaces. Association for Consumer Research, Atlanta, Vereinigte Staaten/USA, 17.10.-20.10.
BibTeX
Abstract
Applying an online survey as well as an eye-tracking experiment in the field the current research demonstrates that consumers are less likely to rely on sales promotions when the number of other customers present decreases consumers’ perceptions of personal control.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Seeing Red? Loss of Personal Control Reduces Consumers' Interest in Sales Promotions in Crowded Retail Spaces |
| Event | Association for Consumer Research |
| Year | 2019 |
| Date | 17.10.-20.10. |
| Country | United States/USA |
| Location | Atlanta |
| URL | https://www.acrwebsite.org/web/acr-conference/welcome.aspx |
Associations
- People
- Palcu, Johanna (Details)
- External
- Büttner, Oliver (Universität Duisburg-Essen, Germany)
- Florack, Arnd (UNiversität Wien, Austria)
- Haasova, Simona (Universität Wien, Austria)
- Organization
- Institute for Marketing Management IN (Details)