Quotation Palcu, Johanna, Haasova, Simona, Büttner, Oliver, Florack, Arnd. 2019. Seeing Red? Loss of Personal Control Reduces Consumers' Interest in Sales Promotions in Crowded Retail Spaces. Association for Consumer Research, Atlanta, Vereinigte Staaten/USA, 17.10.-20.10.


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Abstract

Applying an online survey as well as an eye-tracking experiment in the field the current research demonstrates that consumers are less likely to rely on sales promotions when the number of other customers present decreases consumers’ perceptions of personal control.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Seeing Red? Loss of Personal Control Reduces Consumers' Interest in Sales Promotions in Crowded Retail Spaces
Event Association for Consumer Research
Year 2019
Date 17.10.-20.10.
Country United States/USA
Location Atlanta
URL https://www.acrwebsite.org/web/acr-conference/welcome.aspx

Associations

People
Palcu, Johanna (Details)
External
Büttner, Oliver (Universität Duisburg-Essen, Germany)
Florack, Arnd (UNiversität Wien, Austria)
Haasova, Simona (Universität Wien, Austria)
Organization
Institute for Marketing Management IN (Details)
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