Quotation Djurica, Djordje, Mendling, Jan, Figl, Kathrin. 2020. The Impact of Associative Coloring and Representational Formats on Decision-Making: An Eye-Tracking Study. In Information Systems and Neuroscience (NeuroIS Retreat 2019, Conference Proceedings), Hrsg. Davis, Fred, Riedl, René, vom Brocke, Jan, Léger, Pierre-Majorique, Randolph, Adriane, Fischer, Thomas, 305-313. Cham: Springer.


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Abstract

This research-in-progress paper presents our ongoing work on the effects of representational options of decision models on decision performance. With the help of eye-tracking, we want to investigate the influence of the color design of textual, graphical and tabular decision models on decision accuracy, efficiency, and cognitive load. For this purpose, we design a controlled experiment to test whether associative color-highlighting (red for negative decision outcome, green for a positive result) makes decision models easier to understand than monochromatic or non-associative color-highlighting.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title The Impact of Associative Coloring and Representational Formats on Decision-Making: An Eye-Tracking Study
Title of whole publication Information Systems and Neuroscience (NeuroIS Retreat 2019, Conference Proceedings)
Editor Davis, Fred, Riedl, René, vom Brocke, Jan, Léger, Pierre-Majorique, Randolph, Adriane, Fischer, Thomas
Page from 305
Page to 313
Location Cham
Publisher Springer
Year 2020
ISBN 978-3-030-28144-1
URL https://doi.org/10.1007/978-3-030-28144-1_34
Open Access N

Associations

People
Djurica, Djordje (Details)
Mendling, Jan (Details)
External
Figl, Kathrin (University of Innsbruck, Austria)
Organization
Applied Information Technology with Focus on IT in Organization (Details)
Competence Center for Experimental Research WE (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
1138 Information systems (Details)
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