Quotation Herfeld, Ann-Kathrin, Hoffmann, Werner H., Bruhs, Sarah, Mellewigt, Thomas. 2019. The Interplay of Multiple Uncertainty Factors on Alliance Governance Choices: A Policy-capturing Study. Strategic Management Society Annual Meeting, Minneapolis, Vereinigte Staaten/USA, 19.10.-22.10.


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Abstract

An extensive body of literature has studied factors that influence alliance governance type decisions such as partner-specific, alliance-specific or environmental aspects including types of uncertainty. However, the interplay of multiple uncertainty factors on the choice between equity (i.e. joint ventures, minority equity) and non-equity alliances has not yet been researched. In our study, we investigate the interaction effect of behavioral uncertainty, demand uncertainty and technological uncertainty on the governance choice between joint ventures, minority equity or non-equity alliances. Using a policy-capturing method, we examine how managers choose an alliance governance form when exposed to two of the three aforementioned uncertainty factors. We argue thereby that each governance form is suitable to moderate two hazards simultaneously.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The Interplay of Multiple Uncertainty Factors on Alliance Governance Choices: A Policy-capturing Study
Event Strategic Management Society Annual Meeting
Year 2019
Date 19.10.-22.10.
Country United States/USA
Location Minneapolis
URL https://www.strategicmanagement.net/minneapolis/tools/session-details?sessionId=1447

Associations

People
Herfeld, Ann-Kathrin (Details)
Hoffmann, Werner H. (Details)
External
Bruhs, Sarah (FU Berlin, Germany)
Mellewigt, Thomas (FU Berlin, Germany)
Organization
Institute for Strategic Management IN (Details)
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