Salzberger, T.. 2000. An Alternative Way of Establishing Measurement in Marketing Research - Its Implications for Scale Development and Validity. Proceedings of the 2000 Australia and New Zealand Marketing Academy Conference (ANZMAC), Gold Coast
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | An Alternative Way of Establishing Measurement in Marketing Research - Its Implications for Scale Development and Validity |
Year | 2000 |
Associations
- People
- Salzberger, Thomas (Details)
- Organization
- Marketing (Former organization)