Salzberger, T.. 2000. An Alternative Way of Establishing Measurement in Marketing Research - Its Implications for Scale Development and Validity. Proceedings of the 2000 Australia and New Zealand Marketing Academy Conference (ANZMAC), Gold Coast
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | An Alternative Way of Establishing Measurement in Marketing Research - Its Implications for Scale Development and Validity |
| Year | 2000 |
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- People
- Salzberger, Thomas (Details)
- Organization
- Marketing (Former organization)