Quotation Salzberger, T.. 2000. An Alternative Way of Establishing Measurement in Marketing Research - Its Implications for Scale Development and Validity. Proceedings of the 2000 Australia and New Zealand Marketing Academy Conference (ANZMAC), Gold Coast


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title An Alternative Way of Establishing Measurement in Marketing Research - Its Implications for Scale Development and Validity
Year 2000

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People
Salzberger, Thomas (Details)
Organization
Marketing (Former organization)
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