Quotation Kokkoris, Michail, Hoelzl, Erik, Kamleitner, Bernadette. 2018. How you found it matters: Autonomous discovery of hospitality venues fosters customer bonds. In European Advances in Consumer Research Volume 11, Hrsg. Geuens, Maggie, Pandelaere, Mario, Pham, Michel Tuan, Vermeir, Iris, 286-286. Duluth, MN: Association for Consumer Research.


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Abstract

Does the way customers discover hospitality venues (e.g., cafés, bars) affect how strongly they later bond with these venues? We show that customers who find a venue autonomously (i.e. entirely on their own) bond with it more strongly than customers finding it heteronomously (i.e. guided by some information or recommendation).

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title How you found it matters: Autonomous discovery of hospitality venues fosters customer bonds
Title of whole publication European Advances in Consumer Research Volume 11
Editor Geuens, Maggie, Pandelaere, Mario, Pham, Michel Tuan, Vermeir, Iris
Page from 286
Page to 286
Location Duluth, MN
Publisher Association for Consumer Research
Year 2018
URL http://acrwebsite.org/volumes/1700269/volumes/v11e/E-11
Open Access N

Associations

People
Kokkoris, Michail (Details)
Kamleitner, Bernadette (Details)
External
Hoelzl, Erik (University of Cologne, Germany)
Organization
Marketing and Consumer Research IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
5504 Experimental psychology (Details)
5511 Social psychology (Details)
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