Quotation Güntürkün, Baris Pascal, Haumann, Till, Edinger-Schons, Laura Marie. 2019. Moral Capital or Moral Expectations? Disentangling the Role of Prior CSR Engagement in Driving Consumers' Reactions to Corporate Scandals. In Proceedings of the AMA Winter Academic Conference, Volume 30, Hrsg. American Marketing Association (AMA), 249-250. Chicago, Illinois: None.


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Abstract

The current research investigates how consumers respond to firms that have been engaged in CSR but are nowexperiencing a corporate scandal and shows (a) that CSR activities in the same domain as the corporate scandal aggravateits negative consequences, whereas CSR activities in another domain may mitigate its negative consequences and (b) that thisrelationship is mediated by differences in consumers’ perceptions of trust and corporate hypocrisy.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Moral Capital or Moral Expectations? Disentangling the Role of Prior CSR Engagement in Driving Consumers' Reactions to Corporate Scandals
Title of whole publication Proceedings of the AMA Winter Academic Conference, Volume 30
Editor American Marketing Association (AMA)
Page from 249
Page to 250
Location Chicago, Illinois
Year 2019
ISBN 978-0-87757-003-5
URL https://www.ama.org/events/conference/2019-ama-winter-academic-conference/
Open Access N
Open Access Link https://www.ama.org/wp-content/uploads/2019/02/2019-AMA-Winter-Academic-Conference.pdf

Associations

People
Güntürkün, Baris Pascal (Details)
External
Edinger-Schons, Laura Marie (University of Mannheim, Germany)
Haumann, Till (University of Bochum, Germany)
Organization
Marketing DP (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
5532 Applied psychology (Details)
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