Quotation Güntürkün, Baris Pascal, Haumann, Till, Edinger-Schons, Laura Marie. 2019. Moral Capital or Moral Expectations? Disentangling the Role of Prior CSR Engagement in Driving Consumers Reactions to Corporate Scandals. 2019 AMA Winter Academic Conference, Austin, TX, Vereinigte Staaten/USA, 22.02.-24.02.


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Abstract

The current research investigates how consumers respond to firms that have been engaged in CSR but are nowexperiencing a corporate scandal and shows (a) that CSR activities in the same domain as the corporate scandal aggravateits negative consequences, whereas CSR activities in another domain may mitigate its negative consequences and (b) that thisrelationship is mediated by differences in consumers’ perceptions of trust and corporate hypocrisy.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Moral Capital or Moral Expectations? Disentangling the Role of Prior CSR Engagement in Driving Consumers Reactions to Corporate Scandals
Event 2019 AMA Winter Academic Conference
Year 2019
Date 22.02.-24.02.
Country United States/USA
Location Austin, TX
URL https://www.ama.org/events/conference/2019-ama-winter-academic-conference/

Associations

People
Güntürkün, Baris Pascal (Details)
External
Edinger-Schons, Laura Marie (University of Mannheim, Business School, Germany)
Haumann, Till (University of Bochum, Germany)
Organization
Marketing DP (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
5532 Applied psychology (Details)
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