Quotation Hofmann, Eva, Hartl, Barbara, Hoelzl, Erik, Marth, Sarah, Sabitzer, Thomas. 2019. A comparison of the traditional and sharing economy hospitality industry. The difference in generalized and direct reciprocity. IAREP-SABE Conference, Dublin, Irland, 01.09.-04.09.


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Abstract

Recent years have seen an impressive rise of the so-called,sharing economy “, characterized by the fact that consumers have access to a good rather thanactually owning it. Consumers started sharing goods such as cars (e.g., Drivey), rooms (e.g., Airbnb) and self-produced vegetables (e.g., community gardens). This is a new trend that was (partly) driven by the rapid development of technology, namely the Internet and mobile phones apps. Although “sharing economy” acts as an umbrella term, covering access-based economy, platform economy and community-based economy, technology plays an important role in almost all forms organizing sharing by fostering exchange and communication within the sharing economy. Nevertheless, although technology plays a central role, human interaction is key for the sharing economy.Thus, mutual trust and reciprocity characterize economic transactions in the sharing economy. Previous research suggested a higher level of reciprocity in the sharing economy than in traditional economic settings. In this paper, we distinguish between generalized and direct reciprocity. Generalized reciprocity means that individuals who have received a favour feel obliged to return this favour to the general community. Direct reciprocity means that individuals who have received a favour feel obliged to return this favour to the specific person from whom they received the favour. In the current paper, we examine whether generalized and direct reciprocity are stronger in the sharing economy than in the traditional economy. To test this hypothesis, we conducted three studies combining different methods and contexts.(1) In the first study, we used a qualitative approach. We are currently conducting a template analysis of 100 randomly chosen reviews at platforms typical for the sharing economy and the traditional economy. We analyse reviews written by users of the platforms Airbnb and booking.com [...]

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title A comparison of the traditional and sharing economy hospitality industry. The difference in generalized and direct reciprocity.
Event IAREP-SABE Conference
Year 2019
Date 01.09.-04.09.
Country Ireland
Location Dublin
URL https://iarep.ucd.ie/

Associations

People
Hofmann, Eva (Details)
Hartl, Barbara (Details)
Marth, Sarah (Details)
Sabitzer, Thomas (Details)
External
Hoelzl, Erik (Universität zu Köln, Germany)
Organization
International Marketing Management IN (Details)
Marketing and Consumer Research IN (Details)
Competence Center for Empirical Research Methods WE (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
5502 Occupational-, industrial psychology (Details)
5504 Experimental psychology (Details)
5511 Social psychology (Details)
5517 Organisational psychology (Details)
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