Quotation Sabitzer, Thomas, Hartl, Barbara, Marth, Sarah, Hofmann, Eva, Penz, Elfriede. 2019. Uncooperative Sharing - Dealing with conflicts in community gardens. Conference of the International Association for Research in Economic Psychology (IAREP/SABE), Dublin, Irland, 01.09.-04.09.


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Abstract

The sharing economy is a new promising trend where consumers are granting each other temporary access to underutilized physical assets (“idle capacity”). The access to these shared goods and services removes the necessity of ownership and comes with positive effects on society and environment. By reducing production rates and usage of resources, the sharing economy provides sustainable alternatives for traditional consumption. Besides the benefits of the sharing economy recent research shows, that sharing is often associated with problems. People may behave egoistically and benefit without contributing anything to the community they share goods with. As a result, this leads to conflicts and in the worst case to an end of the sharing activity. Especially sharing communities like community gardens which rely on self-regulation may sufferfrom uncooperative behaviour. To prevent conflicts and ensure cooperation in these communities it is important to investigate which forms of social regulation can be implemented in their agenda. The extended Slippery Slope Framework (SSF) which was developed in the research field of tax behaviour is used to address this research aim. The SSF proposes a positive relationship between regulation (harsh and softforms) and trust (implicit and reason-based) on cooperation. In two studies it is investigated if the assumed relationships of the SSF can also be found besides the context of paying taxes and if the SSF is capable of explaining consumer behaviour in the field of the sharing economy by investigating sharing communities (study 1) and community gardens inparticular (study 2).In a first qualitative study, two focus group discussions with 13 consumers and non-consumers of the sharing economy were conducted. The participants talked about their experience with sharing activities, their reasons to engage or not, and their perceived role of trust and regulation in sharing communities. [...]

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Uncooperative Sharing - Dealing with conflicts in community gardens
Event Conference of the International Association for Research in Economic Psychology (IAREP/SABE)
Year 2019
Date 01.09.-04.09
Country Ireland
Location Dublin
URL https://iarep.ucd.ie/

Associations

Projects
Collaborative Consumption: Power, Trust, and Cooperation
People
Sabitzer, Thomas (Details)
Hartl, Barbara (Details)
Marth, Sarah (Details)
Hofmann, Eva (Details)
Penz, Elfriede (Details)
Organization
International Marketing Management IN (Details)
Marketing and Consumer Research IN (Details)
Competence Center for Empirical Research Methods WE (Details)
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