Quotation Qin, Yao, Shi, Linda Hui, Stöttinger, Barbara, Cavusgil, Erin. 2019. Neither an Authentic Product nor a Counterfeit: The Growing Popularity of Shanzhai Products in Global Markets. Canadian Journal of Administrative Sciences. 36 (3), 306-321.


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Abstract

Counterfeits have been a longstanding concern to global brand manufactures. However, recently, a new product category that partly imitates and partly innovates under the term shanzhai has entered into market. Shanzhai products mimic original leading brands through visual or functional similarities and may also provide additional features. Given this new copycat phenomenon, our study for the first time conceptually distinguishes shanzhai products from counterfeits, theoretically compares the values of consumers choosing shanzhai products versus counterfeits, and empirically tests such differences in one integrative model. Specifically, shanzhai buyers value product functional benefits more than counterfeit buyers, while counterfeit buyers value status consumption, yet experience less self‐clarity than shanzhai buyers. Our findings offer important implications for imitative innovation literature as well as for practitioners.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Canadian Journal of Administrative Sciences
Citation Index SSCI
Language German
Title Neither an Authentic Product nor a Counterfeit: The Growing Popularity of Shanzhai Products in Global Markets
Volume 36
Number 3
Year 2019
Page from 306
Page to 321
Reviewed? Y
DOI https://doi.org/10.1002/cjas.1501
Open Access N

Associations

People
Stöttinger, Barbara (Details)
External
Cavusgil, Erin (University of Michigan – Flint, United States/USA)
Qin, Yao (Macau University of Science and Technology, China)
Shi, Linda Hui (University of Victoria, Canada)
Organization
WU Executive Academy WE (Details)
International Marketing Management IN (Details)
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