Quotation Dinhof, Katharina, Kleber, Janet, Schlegelmilch, Bodo B. 2019. Overcorrection in Mixed Racial Purchasing. Academy of Marketing Science, Vancouver, Kanada, 29.05.-31.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Overcorrection in Mixed Racial Purchasing
Event Academy of Marketing Science
Year 2019
Date 29.05.-31.05.
Country Canada
Location Vancouver
URL https://www.ams-web.org/events/EventDetails.aspx?alias=2019AC

Associations

People
Dinhof, Katharina (Details)
Schlegelmilch, Bodo B. (Details)
External
Kleber, Janet (Alpen-Adria Universit├Ąt Klagenfurt, Austria)
Organization
Institute for International Marketing Management IN (Details)
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