Quotation Nindl, Fabian, Cerha, Cordula. 2019. How Often Do Your Kids Have Fast Food For Lunch? Gaining Insights When Marketing a Sensitive Product to a Vulnerable Target Group. Academy of Marketing Science - World Marketing Congress, Edinburgh, Gro├čbritannien, 09.07-12.07.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title How Often Do Your Kids Have Fast Food For Lunch? Gaining Insights When Marketing a Sensitive Product to a Vulnerable Target Group
Event Academy of Marketing Science - World Marketing Congress
Year 2019
Date 09.07-12.07
Country United Kingdom
Location Edinburgh

Associations

People
Nindl, Fabian (Details)
Cerha, Cordula (Details)
Organization
Retailing and Marketing IN (Details)
Research areas (├ľSTAT Classification 'Statistik Austria')
5315 Commercial science (Details)
5320 Marketing (Details)
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