Quotation Wlömert, Nils, Papies, Dominik, Clement, Michel, Spann, Martin. 2019. How access-based media consumption affects marketing elasticities. EMAC 2019, Hamburg, Deutschland, 27.05.-01.06.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title How access-based media consumption affects marketing elasticities.
Event EMAC 2019
Year 2019
Date 27.05.-01.06.
Country Germany
Location Hamburg

Associations

People
Wlömert, Nils (Details)
External
Clement, Michel (Universität Hamburg, Germany)
Papies, Dominik (Universität Tübingen, Germany)
Spann, Martin (Ludwig-Maximilians-Universität München, Germany)
Organization
Interactive Marketing and Social Media IN (Details)
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