Wlömert, Nils, Papies, Dominik, Clement, Michel, Spann, Martin. 2019. How access-based media consumption affects marketing elasticities. EMAC 2019, Hamburg, Deutschland, 27.05.-01.06.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | How access-based media consumption affects marketing elasticities. |
| Event | EMAC 2019 |
| Year | 2019 |
| Date | 27.05.-01.06. |
| Country | Germany |
| Location | Hamburg |
Associations
- People
- Wlömert, Nils (Details)
- External
- Clement, Michel (Universität Hamburg, Germany)
- Papies, Dominik (Universität Tübingen, Germany)
- Spann, Martin (Ludwig-Maximilians-Universität München, Germany)
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)