Hoffmann, Edgar. 2019. Namen in der Wirtschaftswerbung als Elemente patriotischer Traditionen in Russland. In: Werbegeschichte(n): Markenkommunikation zwischen Tradition und Innovation, Hrsg. Heinemann, Sabine, 233-251. Wiesbaden: Springer.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Chapter in edited volume |
Language | German |
Title | Namen in der Wirtschaftswerbung als Elemente patriotischer Traditionen in Russland |
Title of whole publication | Werbegeschichte(n): Markenkommunikation zwischen Tradition und Innovation |
Editor | Heinemann, Sabine |
Page from | 233 |
Page to | 251 |
Location | Wiesbaden |
Publisher | Springer |
Year | 2019 |
ISBN | 978-3-658-26656-1 |
Open Access | N |
Associations
- People
- Hoffmann, Edgar (Former researcher)
- Organization
- Institute for Slavic Languages IN (Details)
- Competence Center for Business Languages WE (Details)
- Research areas (Ă–STAT Classification 'Statistik Austria')
- 5410 Cultural science (Details)
- 6604 Applied linguistics (Details)
- 6611 Linguistics (Details)
- 6613 Onomastics (Details)
- 6616 Slavonic studies (Details)