Hoffmann, Edgar. 2019. Namen in der Wirtschaftswerbung als Elemente patriotischer Traditionen in Russland. In: Werbegeschichte(n): Markenkommunikation zwischen Tradition und Innovation, Hrsg. Heinemann, Sabine, 233-251. Wiesbaden: Springer.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | German |
| Title | Namen in der Wirtschaftswerbung als Elemente patriotischer Traditionen in Russland |
| Title of whole publication | Werbegeschichte(n): Markenkommunikation zwischen Tradition und Innovation |
| Editor | Heinemann, Sabine |
| Page from | 233 |
| Page to | 251 |
| Location | Wiesbaden |
| Publisher | Springer |
| Year | 2019 |
| ISBN | 978-3-658-26656-1 |
| Open Access | N |
Associations
- People
- Hoffmann, Edgar (Details)
- Organization
- Institute for Slavic Languages IN (Details)
- Competence Center for Business Languages WE (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5410 Cultural science (Details)
- 6604 Applied linguistics (Details)
- 6611 Linguistics (Details)
- 6613 Onomastics (Details)
- 6616 Slavonic studies (Details)