Reutterer, Thomas, Dan, Daniel. 2019. Cluster Analysis in Marketing Research: Handbook of Market Research. In: Cluster Analysis in Marketing Research: Handbook of Market Research, Hrsg. Homburg, Ch., M. Klarmann, and A. Vomberg, 00-00. 00: Springer.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | Cluster Analysis in Marketing Research: Handbook of Market Research |
| Title of whole publication | Cluster Analysis in Marketing Research: Handbook of Market Research |
| Editor | Homburg, Ch., M. Klarmann, and A. Vomberg |
| Page from | 00 |
| Page to | 00 |
| Location | 00 |
| Publisher | Springer |
| Year | 2019 |
| Open Access | N |
Associations
- People
- Reutterer, Thomas (Details)
- External
- Dan, Daniel (MODUL University Vienna, Austria)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research Institute for Computational Methods FI (Details)
- Research Institute for Cryptoeconomics FI (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5301 Distributive trades (Details)
- 5307 Business and management economics (Details)
- 5315 Commercial science (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)