Quotation Reutterer, Thomas, Dan, Daniel. 2019. Cluster Analysis in Marketing Research: Handbook of Market Research. In: Cluster Analysis in Marketing Research: Handbook of Market Research, Hrsg. Homburg, Ch., M. Klarmann, and A. Vomberg, 00-00. 00: Springer.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Cluster Analysis in Marketing Research: Handbook of Market Research
Title of whole publication Cluster Analysis in Marketing Research: Handbook of Market Research
Editor Homburg, Ch., M. Klarmann, and A. Vomberg
Page from 00
Page to 00
Location 00
Publisher Springer
Year 2019
Open Access N

Associations

People
Reutterer, Thomas (Details)
External
Dan, Daniel (MODUL University Vienna, Austria)
Organization
Service Marketing and Tourism IN (Details)
Research Institute for Computational Methods FI (Details)
Research Institute for Cryptoeconomics FI (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5301 Distributive trades (Details)
5307 Business and management economics (Details)
5315 Commercial science (Details)
5320 Marketing (Details)
5321 Market research (Details)
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