Reutterer, Thomas, Dan, Daniel. 2019. Cluster Analysis in Marketing Research: Handbook of Market Research. In: Cluster Analysis in Marketing Research: Handbook of Market Research, Hrsg. Homburg, Ch., M. Klarmann, and A. Vomberg, 00-00. 00: Springer.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Chapter in edited volume |
Language | English |
Title | Cluster Analysis in Marketing Research: Handbook of Market Research |
Title of whole publication | Cluster Analysis in Marketing Research: Handbook of Market Research |
Editor | Homburg, Ch., M. Klarmann, and A. Vomberg |
Page from | 00 |
Page to | 00 |
Location | 00 |
Publisher | Springer |
Year | 2019 |
Open Access | N |
Associations
- People
- Reutterer, Thomas (Details)
- External
- Dan, Daniel (MODUL University Vienna, Austria)
- Organization
- Service Marketing and Tourism IN (Details)
- Research Institute for Computational Methods FI (Details)
- Research Institute for Cryptoeconomics FI (Details)
- Research areas (Ă–STAT Classification 'Statistik Austria')
- 5301 Distributive trades (Details)
- 5307 Business and management economics (Details)
- 5315 Commercial science (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)