Gruber, Kathrin, Umashankar, Nita, Peter, Fader, Reutterer, Thomas. 2019. Using Item Response Theory to Better Match Customer Preferences: The Case of an Online Subscription and Personal Styling Service. ISMS Marketing Science Conference, Rome, Italy, 20.06.-22.06.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Using Item Response Theory to Better Match Customer Preferences: The Case of an Online Subscription and Personal Styling Service |
| Event | ISMS Marketing Science Conference |
| Year | 2019 |
| Date | 20.06.-22.06. |
| Country | Italy |
| Location | Rome |
Associations
- People
- Gruber, Kathrin (Former researcher)
- Reutterer, Thomas (Details)
- External
- Peter, Fader (University of Pennsylvania, United States/USA)
- Umashankar, Nita (San Diego State University, United States/USA)
- Organization
- Institute for Service Marketing and Tourism IN (Details)
- Research Institute for Computational Methods FI (Details)
- Research Institute for Cryptoeconomics FI (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5301 Distributive trades (Details)
- 5307 Business and management economics (Details)
- 5315 Commercial science (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)