Quotation Gruber, Kathrin, Umashankar, Nita, Peter, Fader, Reutterer, Thomas. 2019. Using Item Response Theory to Better Match Customer Preferences: The Case of an Online Subscription and Personal Styling Service. ISMS Marketing Science Conference, Rome, Italy, 20.06.-22.06.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Using Item Response Theory to Better Match Customer Preferences: The Case of an Online Subscription and Personal Styling Service
Event ISMS Marketing Science Conference
Year 2019
Date 20.06.-22.06.
Country Italy
Location Rome

Associations

People
Gruber, Kathrin (Former researcher)
Reutterer, Thomas (Details)
External
Peter, Fader (University of Pennsylvania, United States/USA)
Umashankar, Nita (San Diego State University, United States/USA)
Organization
Service Marketing and Tourism IN (Details)
Research Institute for Computational Methods FI (Details)
Research Institute for Cryptoeconomics FI (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5301 Distributive trades (Details)
5307 Business and management economics (Details)
5315 Commercial science (Details)
5320 Marketing (Details)
5321 Market research (Details)
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