Quotation Schröder, Nadine. 2019. Did You Find this Content Helpful? Linking Brand Specific Review Contents to Helpfulness of a Product Review. Annual Conference of the European Marketing Academy (EMAC), Hamburg, Deutschland, 28.05.-30.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Did You Find this Content Helpful? Linking Brand Specific Review Contents to Helpfulness of a Product Review
Event Annual Conference of the European Marketing Academy (EMAC)
Year 2019
Date 28.05.-30.05.
Country Germany
Location Hamburg

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Schröder, Nadine (Details)
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Interactive Marketing and Social Media IN (Details)
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