Quotation Kokkoris, Michail, Hoelzl, Erik, Alós-Ferrer, Carlos. 2019. Consumer Satisfaction with Resisting vs. Indulging Temptation. 48th Annual Conference of the European Marketing Academy (EMAC), Hamburg, Germany, 28-31.05.2019.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Consumer Satisfaction with Resisting vs. Indulging Temptation
Event 48th Annual Conference of the European Marketing Academy (EMAC)
Year 2019
Date 28-31.05.2019
Country Germany
Location Hamburg

Associations

People
Kokkoris, Michail (Details)
External
Alós-Ferrer, Carlos (University of Zurich, Switzerland)
Hoelzl, Erik (University of Cologne, Germany)
Organization
Marketing and Consumer Research IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
5504 Experimental psychology (Details)
5511 Social psychology (Details)
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