Quotation Ramón Jerónimo, María Ángeles, Stöttinger, Barbara, Smith, Brock, Makri, Aikaterini. 2019. Do you want to enrich the customer experience? Let customers negotiate. EMAC 2019 Conference, Hamburg, Germany, 28.05-31.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Do you want to enrich the customer experience? Let customers negotiate
Event EMAC 2019 Conference
Year 2019
Date 28.05-31.05
Country Germany
Location Hamburg

Associations

People
Stöttinger, Barbara (Details)
Makri, Aikaterini (Details)
External
Ramón Jerónimo, María Ángeles (Universidad de Pablo Olavideo, Spain)
Smith, Brock (University of Victoria, United States/USA)
Organization
International Marketing Management IN (Details)
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