Quotation Makri, Aikaterini, Papadas, Karolos-Konstantinos, Schlegelmilch, Bodo B. 2019. How global identity impact global digital brands: The case of Indonesia. AMA Global Marketing SIG Conference, Buenos Aires, Argentina, 20.05-23.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title How global identity impact global digital brands: The case of Indonesia
Event AMA Global Marketing SIG Conference
Year 2019
Date 20.05-23.05
Country Argentina
Location Buenos Aires

Associations

People
Makri, Aikaterini (Details)
Schlegelmilch, Bodo B. (Details)
External
Papadas, Karolos-Konstantinos (University of York, United Kingdom)
Organization
International Marketing Management IN (Details)
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