Marckhgott, Eva, Kamleitner, Bernadette. 2019. Incidental Use of Promotional Merchandise and Its Benefits for Unfamiliar Brands. European Marketing Academy Conference (EMAC), Hamburg, Deutschland, 28.05.-31.05.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Incidental Use of Promotional Merchandise and Its Benefits for Unfamiliar Brands |
Event | European Marketing Academy Conference (EMAC) |
Year | 2019 |
Date | 28.05.-31.05. |
Country | Germany |
Location | Hamburg |
Associations
- People
- Marckhgott, Eva (Details)
- Kamleitner, Bernadette (Details)
- Organization
- Institute for Marketing and Consumer Research IN (Details)