Quotation Marckhgott, Eva, Kamleitner, Bernadette. 2019. Incidental Use of Promotional Merchandise and Its Benefits for Unfamiliar Brands. European Marketing Academy Conference (EMAC), Hamburg, Deutschland, 28.05.-31.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Incidental Use of Promotional Merchandise and Its Benefits for Unfamiliar Brands
Event European Marketing Academy Conference (EMAC)
Year 2019
Date 28.05.-31.05.
Country Germany
Location Hamburg

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People
Marckhgott, Eva (Details)
Kamleitner, Bernadette (Details)
Organization
Marketing and Consumer Research IN (Details)
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