Marckhgott, Eva, Kamleitner, Bernadette. 2019. Incidental Use of Promotional Merchandise and Its Benefits for Unfamiliar Brands. European Marketing Academy Conference (EMAC), Hamburg, Deutschland, 28.05.-31.05.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Incidental Use of Promotional Merchandise and Its Benefits for Unfamiliar Brands |
| Event | European Marketing Academy Conference (EMAC) |
| Year | 2019 |
| Date | 28.05.-31.05. |
| Country | Germany |
| Location | Hamburg |
Associations
- People
- Marckhgott, Eva (Details)
- Kamleitner, Bernadette (Details)
- Organization
- Institute for Marketing and Consumer Research IN (Details)