Marckhgott, Eva, Kamleitner, Bernadette, Estes, Zachary. 2019. Transparent Packaging and its Effect on Psychological Ownership and Preference. European Marketing Academy Conference (EMAC) Doctoral Colloquium, Hamburg, Deutschland, 27.05.-28.05.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Transparent Packaging and its Effect on Psychological Ownership and Preference |
| Event | European Marketing Academy Conference (EMAC) Doctoral Colloquium |
| Year | 2019 |
| Date | 27.05.-28.05. |
| Country | Germany |
| Location | Hamburg |
Associations
- Projects
- Packaging
- Besitzgefühle: Ursachen, Auswirkungen und Phänomene
- People
- Marckhgott, Eva (Details)
- Kamleitner, Bernadette (Details)
- External
- Estes, Zachary (Bocconi University, Italy)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Competence Center for Experimental Research WE (Details)