Quotation Hamdi-Kidar, Linda, Keinz, Peter, Le Nagard, Emmanuelle, Vernette, Eric. 2019. Comparing Lead Users to Emergent-nature Consumers as Sources of Innovation at Early Stages of New Product Development. Journal of Product Innovation Management (JPIM). 36 (5), 616-631.


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Abstract

The large potential of lead users (LUs) in developing innovative and radically new product concepts is well established in the literature. However, in a widely acknowledged study, Hoffman et al. introduced the new concept of emergent‐nature consumers (ENCs) and showed the superiority of this group of individuals over LUs in developing new product concepts. Consequently, they postulated ENCs to be “the right consumers” to be integrated in new product development processes. In this article, we critically reflect and build on Hoffman et al.'s study and further investigate the promise of the ENC concept as compared to the LU concept. In a pilot study, we replicated the study by Hoffman and colleagues: We conducted a crowdsourcing competition and asked for concepts for new services; those concepts had been generated collectively by the participants and had been assessed by a consumer crowd. In the main study, the participants of a crowdsourcing competition submitted individually generated concepts for products, which were evaluated by industry experts. Across both studies, using different empirical methods in two different contexts, and in contrast to Hoffman et al.'s work, we find support for LUs outperforming ENCs (as well as average users) in generating the commercially most promising concepts. Thus, our insights reinforce the existing user innovation literature and the notion of LUs being the primary source of new product/service concepts.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Product Innovation Management (JPIM)
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new INF-A, MAR-A+, STRAT-A, WH-A
Language English
Title Comparing Lead Users to Emergent-nature Consumers as Sources of Innovation at Early Stages of New Product Development
Volume 36
Number 5
Year 2019
Page from 616
Page to 631
Reviewed? Y
DOI https://doi.org/10.1111/jpim.12500
Open Access N

Associations

People
Keinz, Peter (Details)
External
Hamdi-Kidar, Linda (Toulouse Business School – TBS, France)
Le Nagard, Emmanuelle (SSEC Business School, France)
Vernette, Eric (Toulouse Business School – TBS, France)
Organization
Entrepreneurship and Innovation IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5307 Business and management economics (Details)
5350 Innovation research (Details)
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